Why the hoopla?
Amusingly enough, when the iPad 3 was officially rolled out in March, Apple dropped the “3” from the name, simply referring to it as “iPad”. The iPad 2 was kept around and discounted, but the year-long wait between the iPad 2 and what many believed would be called the iPad 3 apparently resulted in plenty of “iPad 3” search terms between 2011 and 2012. Even now that Apple’s released the fourth-generation iPad to replace the third-generation iPad, it’s still tempting to search for “iPad 3” when trying to differentiate the two.
Notable quote:
Other companies are capable of making spiffy hardware… But they don’t have a tablet operating system that’s as good as iOS, and they don’t have the software that the iPad does. That’s the bottom line: Thanks to its technical advances, the new iPad is easily the best container yet for iPad apps. For now, and maybe for the foreseeable future, it stands alone.