Feedly Adds New Features Ahead of Looming Google Reader Shutdown

Feedly announces Feedly Cloud, an open API and a simple transfer process for Google Reader refugees.

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If you use Google Reader with any regularity, you’re probably well aware that it’s going away after July 1. Luckily, there’s no shortage of suitable alternatives, some of which are being built from the ground up (see Digg’s offering) and many of which have existed for a while.

Feedly is one of the suitable alternatives that has existed for a while, functioning until recently as a plug-in for Chrome, Safari and Firefox web browsers. I’ve been using Feedly almost daily for longer than I can remember, so I can vouch for its excellence. The Feedly iPad app is no slouch, either. Same goes for the Android version.

Today, Feedly has announced that it’s shedding the plug-in requirement for its web-based offering, meaning that it’ll now work from just about any modern web browser — the company cites Internet Explorer and Opera as examples, and calls the new service Feedly Cloud.

Feedly Cloud also sports an open API (application programming interface), which lets developers and other services interact with Feedly to, among other things, pull in your RSS feeds for use with outside apps and sites. Feedly’s blog post highlights several Windows, Android, iPhone and BlackBerry apps that are leveraging the API. The biggest name on the list is arguably IFTTT (If This Then That), which is a site that enables various tasks to be automated by acting as a sort of middleman between 60+ popular web services.

And of course, like any service worth its salt that’s trying to entice Google Reader users over to its platform, Feedly promises “a simple one-click migration path from Google Reader,” allowing you to transfer your list of feeds and starred items with minimal fuss.

Feedly Cloud is Now Available to All Users [Feedly Blog]