Apple’s iPhone Event Is Definitely Happening on September 10

Unless the rumors are completely off-base, that's when the company will announce the next iPhone.

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A portion of Apple's Sept. 10 event invitation sent to journalists.

Apple has sent out invitations to the press for a September 10 event, and unless the rumors are completely off-base, that’s when the company will announce the next iPhone.

Or maybe iPhones. In addition to the requisite new-and-improved model, Apple’s expected to announce a low-cost “iPhone 5C.” Apple watchers like John Gruber have theorized that the iPhone 5C will stand in for the iPhone 4S on the lower end of the price spectrum, allowing every phone in Apple’s lineup to have a 4-inch screen and a Lightning connector cable. (Last year’s iPhone 5 introduced the larger screen and the new cable, and it, too, may also stick around as a slightly cheaper option.)

As for the iPhone 5S, as it’s being called, rumored features include a better camera, faster processor¬†and maybe even a fingerprint reader. New color options, such as gold-colored plating, are rumored as well.

The event is scheduled to begin at 10 a.m. Pacific time. Our own Harry McCracken will be in attendance — check back here for complete live coverage.