Big Picture

Apple Is a Software Company

Ben Bajarin is the Director of Consumer Technology Analysis and Research at Creative Strategies, Inc, a technology industry analysis and market intelligence firm located in Silicon Valley.

From the outside looking in, this article’s title may sound crazy. As crazy as it sounds, I believe it’s true. I’ll go into greater depth about …

IDF Preview: Can UltraBooks Save the PC Industry?

Ben Bajarin is the Director of Consumer Technology Analysis and Research at Creative Strategies, Inc, a technology industry analysis and market intelligence firm located in Silicon Valley.

This week, I will join around 5,000 others who will head to San Francisco to attend Intel’s Developer Forum. For Intel and much of the PC industry …

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