Fun With Dopamine! Part 2

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If this Slate piece is true, it’s the best explanation yet for why old media is dying—and it’s not that you dead beats don’t want to pay for it.

It turns out that our brains are wired in such a way that it’s better to look for stuff than to actually find it. Dopamine, again!

Newspapers and magazines used to provide a serendipitous dopamine kick because you’d stumble on to new and unexpected things. The Web, email, Twitter, SMS and IM became a far way better to get that feeling.

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