Universal Releases Details of Harry Potter-Land

It’s not really called that. It’s called “The Wizarding World of Harry Potter.” I don’t know how to feel about it.

Even leaving aside the odious press-release-ese (TWWoHP “brings the stories of Harry Potter to life in a way never before imagined”? Don’t tell me what I have or haven’t imagined you bezoar-eating shill) there’s no way I can get past the fact that I like books and not theme parks and don’t see any earthly need for the latter.

Does that make me a sour middle-aged Harry Potter fan? Whatever, don’t answer that. Here’s the list of “attractions”:

    At the entrance of Hogsmeade, billowing steam and an iconic whistle signal the arrival of the Hogwarts Express into Hogsmeade station

    Across the way is Zonko’s, a joke shop with a collection of tricks and jokes, including Extendable Ears, Boxing Telescopes and Sneakoscopes

    Honeydukes is next door and full of treats like Chocolate Frogs and Bertie Bott’s Every-Flavour Beans

    The Three Broomsticks and adjacent Hog’s Head pub will feature traditional British fare and drinks including Butterbeer and pumpkin juice

    Across from the Three Broomsticks is The Owlery, where owls roost and await their next delivery

    The Owl Post sends letters with a certified Hogsmeade postmark and sells official stamps from The Wizarding World of Harry Potter

    Ollivanders wand shop is an incredible interactive experience where the wand chooses the wizard

    Completing Hogsmeade is Dervish and Banges, the magical instruments and equipment shop featuring Quidditch equipment, Triwizard apparel, Spectrespecs and Remembralls

    The first attraction, Dragon Challenge, features a twin high-speed roller coaster with many iconic elements from the Triwizard Tournament

    Next is Flight of the Hippogriff, a family coaster simulating a Hippogriff training flight over the grounds of Hogwarts castle

    Located in Hogwarts castle, Harry Potter and the Forbidden Journey is a thrilling new state-of-the-art attraction that uses entirely new technology to bring the magic, characters and stories of Harry Potter to life in ways never before experienced

    Before exiting back into Hogsmeade, Filch’s Emporium of Confiscated Goods is full of Ministry of Magic and magical creatures merchandise, Omnioculars, and even remote control Golden Snitches

Now obvs Ollivander’s is not in Hogsmeade, but that’s not even the point. The point is, Harry Potter is a series of fantasy novels, not a mechanism for delivering over-priced, made-in-China remote-control Snitches into the hands of sugar-crazed pre-teens.

Is there ever a bad time to quote Christian Slater in Pump Up the Volume? (Don’t answer that either.) “All the great themes have been used up and turned into theme parks.”

Related Topics: bezoar-eating shills, christian slater, Gaming & Culture
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  • meredith81

    There are no words for how awful that sounds. Your description is more fitting of a mall than a theme park.

  • michellekerns

    No way — no Weasleys’ Wizard Wheezes?! I was seriously thinking of stocking up on some love potion. This Tanqueray is NOT getting the job done.

  • http://my.tshirtlife.net Emma

    its convenient how the aspect of HP that they focused on was the shopping street.
    good job guys.

  • byron12

    What this place needs is a Brakebills Alumni Club. Imagine the dim lighting, the zinc bar made with special effects to look as if it goes to infiinity, endlessly peopled with drunk fortysomething wizardesses, talkative but boring honey-soaked bears, etc, drinking expensive wines and excellent whiskeys. The bartender definitely sells drugs. That’s where adults can go when the kids are riding the rollercoasters and buying, buying, buying. And it would give Lev a use for theme parks: royalities.

  • http://youtube.com/churchhatestucker Church

    Oh, wait. That’s not a joke?

    Bring it Cylons. We’ve earned it.

  • jenmarron

    I’m definitely feeling ambivalent. It certainly sounds crass and probably awful, but if someone had developed NarniaLand when I was eight, it would’ve been my only birthday wish for years. (Asland, maybe? Developing teenage cynics could start dismissively calling it Assland.)

    I have a young nephew who’ll undoubtedly think this the Best Thing Ever, too, but I should probably remember that my dream date to Asland would’ve been Andy Gibb & embrace my sourness.

  • http://whatchannelareyouwatching.com Stephen Fofanoff

    what “entirely new technology” will they be using, and why hasn’t anyone released a press release about THAT?

    will we be able to buy this technology in one of the stores? is it bio-tech? are they growing clones of the actors using stolen stem-cells from a super-secret lab staffed by top G.E. biochemists working in an underground lair on other “cost saving measures”?

    or, will this entirely new technology by similar to how the Jay Leno Show at 10pm allows us to experience Jay Leno in ways never before experienced?

  • dennitzio

    If any one of you have actually thought about an HP theme park, I’m sure it was a hell of a lot cooler than this. Therefore, it is “in a way you’ve never before imagined”. I.e. suckier than you imagined.

  • http://thegioinet.org mrsphong

    http://thegioinet.org

    its convenient how the aspect of HP that they focused on was the shopping street.
    good job guys.
    http://thegioinet.org

  • Dave

    It’s a good thing all these theme parks are in Florida. I might be tempted to go to this one (for no other reason than it’s something HP) if it were in a place I’d ever consider traveling to again.

  • Kemper

    Verily, these are the last days, and we deserve the Cylons wrath upon us. First Transformers 2 makes over $400 million, then a new Dan Brown novel, and Harry Potter gets pimped out. We’re waiting, Brother Cavil….

  • noconfusion

    Psh whatever, I’m really excited for it. I’m even thinking of going to the con lined up with its opening day.

  • Dave

    Is there ever a more appropriate time to bring up this classic?

    http://www.achewood.com/index.php?date=09042007

  • http://mavenity.wordpress.com/2009/09/16/obligatory-hp-nerd-post-the-wizarding-world-of-hp/ Obligatory HP nerd post: The Wizarding World of HP « Mavenity

    [...] Grossman touched on it, and I agree with his main sentiment: “The point is, Harry Potter is a series of fantasy [...]

  • tereglith

    All these theme parks are about an hour’s drive from my house, which means that we can go for an expensive weekend trip, instead of a decadent summertime excursion. And sometime after the opening of this park will mark my first trip to Universal.

    The way I see it, TWWoHP will either be really good, or REALLY bad. And I fear that it’s headed towards REALLY bad. IF the shops have good merchandise, and I mean really good, like Disney World Quality tourist crap, and if the Hogwarts is any good, then it will be really good. But I think that it is more likely that the tourist crap will be Universal Quality tourist crap. And I really think that there ought to be a bit more to the rides line-up. The reason the Magic Kingdom is so good is that it has so many varied rides. Where’s the flying Anglia ride? that was the one I was sure they were going to do.

    But we’ll go anyway. Hopefully, but not likely, more than once.

  • bloodwolf21

    That seems terrible it’s so commercialism…..why do I want to go????

  • bloodwolf21

    lucky…….. for being only an hour away

  • jcorder

    Ever since Walt Disney created Disneyland the fad of creating “blockbuster” theme parks has grown and grown. First the Disney movies, even including non-Disney movies such as Indiana Jones and Star Wars, and now Harry Potter. But of course one of the most popular children series of all time could not be left alone to be experienced only on paper and film. No, we all want to experience it as close to ‘first-hand’ as possible.

  • http://vol1brooklyn.com/2009/09/17/bites-bolano-syllabus-jewish-wild-things-david-byrne-hot-topic-tour-and-more/ Bites: Bolaño syllabus, Jewish Wild Things, David Byrne, Hot Topic tour, and more. «

    [...] The Wizarding World of Harry Potter: Once a dream, now a reality. [...]

  • planckzero

    Those attractions seemed awfully familiar sounding and a quick web search confirmed my fears.

    Looks like it is “Goodbye” to The Lost Continent section of Islands of Adventure to make way for this… stuff.

    Seems a bit sad that a unique part of the park experience will be sanatized and covered in Harry Potter paraphernalia

  • doubleang

    and surely the wand shop will also have some sort of means of profiling, perhaps performing background checks… “mom, mom! That $200 Elder wand CHOSE ME!”

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  • http://antivirusmarket.wordpress.com antivirusmarket

    Whats wrong with Harry?

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  • sarj2490

    If HP fans out there do not know Muggle Quidditch exists, I just feel it’s very important that you do. http://www.mtv.com/videos/movies/403904/how-much-do-you-love-quidditch.jhtml
    By the way, it’s insanely fun and good exercise. If you want more info or the rulebook contact the Intercollegiate Quidditch Association.

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  • http://techland.com/2010/03/19/harry-potter-theme-park-opening-date-will-be-announced-march-25/ Harry Potter Theme Park Opening Date to be Announced on March 25, The Wizarding World of Harry Potter – Techland – TIME.com

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