The Nook: Maybe Not a Huge Disaster for Amazon

Now we have nooks and vooks, I’m going to go trademark wook and pook just in case.

This thing does look pretty cool. (And by the way, who built it? Can’t be internally developed.) I wonder whether Bezos is jumping up and down on his fedora right now. Or I mean, he is, but how hard? For the obligatory contrarian viewpoint, read on.

Bezos is — it has been definitively established — smart. So he saw this coming. He’s spent a lot of money, I mean a lot, on getting consumers to actually believe that e-books aren’t plastic literature-destroying monstrosities. Any win for the overall viability of e-books is on some level a win for Amazon.

And sure, this thing is a Kindle-killer, but maybe Bezos won’t be sorry to see the Kindle go. It can’t be especially comfortable for Amazon to be in the hardware manufacturing business, which is a whole scary world of distribution chains and FCC compliance and performance testing and whatnot. Why not let other people build the e-books?

Obviously the Nook doesn’t support the Kindle format (I assume). But the Nook has about three months before Amazon leapfrogs past it with the Que.

All hail the Nook-killer.

And now: sexy Indian werewolves!

p.s. I’m stipulating to two publishing-wonk-centric points. One, the better the e-book experience gets, the worse the e-book piracy scene gets. That’s going to be a huge problem, like Ragnarok-huge. Two, there’s a major e-book pricing crisis coming next year, pitting publishers against e-book makers and retailers, who at this point are the same thing. With two viable e-book players on the scene, and more coming, it gets a lot more interesting, and harder for the e-bookers to freeze the publishers out. OK, back to sexy Indian werewolves.

Related Topics: e-reader, nook, Accessories & Peripherals, Amazon, Gadgets
  • Kemper

    A $2 paperback from a used bookstore is still a pretty cheap and efficient delivery system for content. And you wouldn’t believe how low the power requirements are.

    Twilight clips, Lev? I know you’ll get a massive hit count out of it, but it’ll be at cost of your soul. I’m so disappointed I can’t even make a BSG joke. *sigh*

  • http://www.twitter.com/leverus Lev Grossman

    IRONIC twilight clips, Kemper. There’s a big difference. Except in page views that is.

  • Kemper

    Trying to have your cake and eat it, too? That’s a slippery slope. Irony only gives you so much cover…

  • http://youtube.com/churchhatestucker Church

    You know what other clips would be ‘ironic,’ don’t you?

  • omahalawyer

    The irony is much more apparent when you pronounce “sexy Indian werewolves” in the voice of Long Duk Dong from Sixteen Candles: “Oh, sexy American girlfriend!” Well, at least, that’s the way it sounded to me.

  • charlieromeobravo

    Lev,

    when you say that you think Bezos would be happy to see the Kindle go, do you mean you think that Amazon might get out of the Kindle business? That would be a tough thing for them to do given the amount of marketing money they’ve spent establishing it and the success the product has seen. Can you imagine the howls Amazon would hear from customers that bought the device?

  • masurix

    I have a Kindle and while I love it, I wouldn’t precisely howl if it went away. When I first got my Kindle, I thought I’d never have to buy a regular book again but I was so, so wrong. For whatever reason, many books aren’t available on the Kindle. Even ones you would expect would be there (like the Wheel of Time series). I imagine that’s due to a complex set of rights issues, publisher contrariness, and maybe even author reluctance. It makes for madness like books 1 and 3 of a 3 book series being on the Kindle, but book 2 you have to buy in real-book format. (That is sheer frustration.)

    Maybe some of this will go away as the popularity of e-books grows. But right now, the e-reader is a gimmick, imo. A convenient, neat gimmick that I really like, mind you, but there’s still difficulty actually getting the content for them. Until that piece gets worked out, it doesn’t matter how much flash and bang the hardware has.

  • http://www.walkingraven.com ckrisos

    I still haven’t gotten over the decision to name it “Kindle.” Wrong. Wrong. Wrong.

  • charlieromeobravo

    It wouldn’t bother you if you couldn’t buy books for the Kindle any longer? Or that if you broke it you couldn’t replace it, effectively losing access to the books you bought for it?

  • http://youtube.com/churchhatestucker Church

    Hrm. My first thought was that it looke like an iPhone, and as Gruber points out, its OS is android-based.

  • http://www.walkingraven.com ckrisos

    You want irony? After reading your post, I logged onto aol. One of its “teaser links” reads: Woman Dies After Fake 911 Call.

  • masurix

    Not especially. I mean, it’s a proprietary format. I knew going in that it was a star-crossed romance, destined for heartbreak and recriminations. I’m prepared.

  • http://www.twitter.com/leverus Lev Grossman

    I’m not saying they would stop supporting the Kindle hardware, or that they’d stop wringing every last possible cent out of selling Kindle editions. I just think they wouldn’t be sorry if somebody else built the next version of the actual hardware for them.

  • anon76

    Oh Lev, while you’ve been *ironically* tittering on about nookie and sexy werewolves or whatever, Poniewozik has yet again been blogging about tv with actual nerd appeal. I’m embarrassed for you.

  • anon76

    How come nobody ever mentions that iPhones are perfectly good ebook readers, able to pilfer all of Google’s copyright-lapsed books for absolutely free? It’s not like I necessarily own Apple stock or anything, but everyone should go out and buy some iPhones for their e-reading pleasure

  • anon76

    They could have gone with the current ‘ook’ craze and just called it a Kook. Plus Lev has not yet trademarked it.

  • http://youtube.com/churchhatestucker Church

    See, e.g., here http://www.tuaw.com/2009/02/05/google-releases-books-browser-for-iphone/

    Also, Lev, I’m seriously scheduling time for a trip to NYC for some webmonkey whack-a-mole if they don’t fix the damn bouncy. I expect you to point out the responsible individuals.

  • Cliff

    Grossman!
    On a previous thread, the one about the six best fantasy novels, you claimed that no one has read the Ghormenghast series, page for page.

    I have, and I did it for fun.
    I won’t claim to remember it all, since it was six years ago and Peake’s prose is dense like neutronium, but I did it. In your FACE!*

    (*Yes, I realize anonymous internet commentary is worth precisely zilch.)

  • Dave

    Cliff, you’re going to go to the bar with your friends and brag that you got on Lev Grossman’s radar for reading Ghormenghast page for page. Then, when you’re in the bathroom, they’re going to ask each other what you were talking about, and one of them is going to say, “I think he told Rex Grossman that he killed Ghengis Khan. Or something.”

    And I’ll take this moment to remind everyone that if you play WoW, you won’t have time for any of this foolish ‘reading’ nonsense.

  • Cliff

    See, that’s why I come to this blog – because I can’t really brag about reading “Ghormenghast” to anyone else.
    .
    Besides, I probably didn’t get on Lev’s radar anyway, he was probably off having tea with Gene Wolfe or something ridiculous like that.

  • http://techland.com/2009/12/09/5-top-publishers-plan-rival-to-kindle-format/ 5 Top Publishers Plan Rival to Kindle Format – Techland – TIME.com

    [...] largest publishers of newspapers and magazines are teaming up to challenge Amazon.com Inc.'s Kindle electronic-book reader with their own technology that would display in color and work on a variety of [...]

  • http://techland.com/2009/12/10/publishers-say-theyre-holding-back-some-e-books/ Publishers Say They’re Holding Back Some E-Books – Techland – TIME.com

    [...] the digital market estimated at 2 to 5 percent of total sales, more than double from two years ago, e-books were held [...]

  • http://techland.com/2010/04/12/barnes-noble-and-best-buy-sitting-in-a-tree-n-o-o-k-i-n-g/ Barnes & Noble And Best Buy Sitting In A Tree, N-O-O-K-I-N-G – Techland – TIME.com

    [...] You'll recall that the Nook is similar to Amazon's Kindle but replaces the keyboard with a small secondary color LCD screen used for browsing content, features a lending mode allowing you to lend a certain book out to a friend for a period of time, and can be used to browse entire books for free whenever you're inside an actual Barnes & Noble store. [...]

  • http://techland.com/2010/04/12/barnes-noble-and-best-buy-sitting-in-a-tree-n-o-o-k-i-n-g/ Barnes & Noble And Best Buy Sitting In A Tree, N-O-O-K-I-N-G – Techland – TIME.com

    [...] You'll recall that the Nook is similar to Amazon's Kindle but replaces the keyboard with a small secondary color LCD screen used for browsing content, features a lending mode allowing you to lend a certain book out to a friend for a period of time, and can be used to browse entire books for free whenever you're inside an actual Barnes & Noble store. [...]

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