Sony says they are optimistic about Google TV and 3D TVs despite negative reviews, according to the New York Times. The company projected that Google TV and the 3D TV models would make them profitable in the TV manufacturing sector after six years of straight losses, but it looks like they are going to have to wait a bit longer.
“It might take a little longer for users to really start having fun [with Google TVs],” Sony’s executive deputy president and head of Sony’s TV business Hiroshi Yoshioka said to reporters in Tokyo. He did admit that the electronics manufacturer is having a hard time making their TV division profitable this year and would not reach their target of 25 million TVs sold by the end of the fiscal year.
Even though Google has asked companies not to unveil their Google TV models until they improve the technology, Sony says they see the potential of the product and are banking on it to be a big seller in the future. The company helped develop the technology with the search engine so they are especially invested in the future of the product. Though Yoshioka didn’t give numbers, he said Google TV sales were as expected and the companies expect the device to increase in sales when more services, including the Android Market where users will be able to download applications onto their TVs, will be added in 2011.
The company is still hoping they will at least make 10 percent of their sales by the end of the year from 3D TVs, which analysts have said are unpopular due to the cumbersome glasses required to watch the shows, lack of content in 3D and false rumor that 3D TVs can’t show 2D programs.
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