Apple TV to Hit One Million Units Sold This Week

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Though many were suspicious that it would move off the shelf, Apple announced today that Apple TV will sell over one million units by the end of this week. According to the press release, iTunes users purchase 400,000 TV episodes and over 150,000 movies per day, though how many of those end up being watched through Apple TV was not specified. Some have been skeptical about the $99 device that allows you to stream iTunes, Netflix and other Web shows onto your television,saying that it is nothing more than a glorified app. However, the ease of use, price and size of the device have made some people fans, especially since you can move shows you are watching on your computer, iPad or iPod onto your TV via the AirPlay feature, which is perfect for the Mac user that must have everything the company releases.

(More on TIME.com: Two Minute Video: Are the New iPods and Apple TV Worth It?)

At the beginning it only had a limited selection streaming content, but with more partnerships Apple TV is shaping up to be a competitive device, allowing you to rent HD movies for $3.99 and episodes of shows for 99 cents. Will you be trying one out this holiday season?

More on TIME.com:

Oh Amazon, Why Can’t You Be More Like iTunes?

How to Get Music Files Back After Updating Your iPhone

Apple Considering Monthly Fees for Unlimited iTunes Music?

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