Third Generation Kindle Is Amazon’s Best Selling Item

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Move over Harry Potter and the Deathly Hallows: The third generation Kindle is now Amazon’s number one selling item of all time. According to a press release from Amazon, on the peak day, Amazon shipped out nine million units alone, and the Kindle has been shipped to 178 countries. The company won’t reveal exactly how many units were sold to let the e-reader take the top spot, only that it’s a large number.

“We’re grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon — surpassing Harry Potter 7,” Amazon.com founder and CEO Jeff Bezos said in the release. “We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading.”

Bezos mentioned that another big factors that made the Kindle so appealing was it’s low $139 price. Was that – or is that – one of the convincing factors for you? Or are you saving up a couple more hundred bucks for a tablet that can do everything?

More on TIME.com:

Why I’m Addicted to Amazon

Behind the Scenes of Cyber Monday

Amazon Rolls Out eBook Gifting

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