Celebrity-Tech Collaborations: A Win-Win for Both Sides

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Everyone loves a celebrity endorsement: From athletic equipment to food to cars, consumers can’t turn on their televisions today without seeing someone famous being a spokesperson for a big-name product. But recently, more and more artists and entertainers are making endorsement deals with tech products — and using those opportunities to advance their own work, particularly when it comes to music.

Here’s a look at some of the more memorable celebrity-tech collaborations from the past year.

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