Google Takes on TV Schedules (And TV Guide)

New feature in search engine triggers competition with traditional content companies

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Chris Helgren / Reuters

A Google logo is seen at the entrance to the company's offices in Toronto September 5, 2013.

Google has introduced a new feature to its search engine, making it easier to track your favorite TV shows. By simply adding ‘tv show’ after the program’s name, you are presented with not only the show’s network, cast and main characters, but also its current schedule, season and episode number.

Adding this new tweak, Google inches toward competition with content brands like TV Guide and IMDb (even if the latter’s scoring of the shows still appear in Google’s info box).