Behind the Scenes: Xbox One Launch Event

Zombies, Romans, and armored trucks

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One week after Sony launched the PlayStation 4, Microsoft’s Xbox One went on sale. Microsoft’s New York City launch party, just like Sony’s, was a decedent consumer extravaganza: a horde of zombies, a whole Roman legion and high performance race cars all converged upon the Best Buy Theater. The night ended with a free concert from Macklemore/Ryan Lewis, and a countdown to midnight. Watch here to see Larry Hryb (Major Nelson) and the fans talk about the event and the Xbox One.

One week after Sony launched the PlayStation 4, Microsoft’s Xbox One went on sale. Microsoft’s New York City launch party, just like Sony’s, was a decedent consumer extravaganza: a horde of zombies, a whole Roman legion and high performance race cars all converged upon the Best Buy Theater. The night ended with a free concert from Macklemore/Ryan Lewis, and a countdown to midnight. Watch here to see Larry Hryb (Major Nelson) and the fans talk about the event and the Xbox One.