In Defense of Targeted TV Ads

This week we learned that cable and satellite TV companies are beginning to show targeted advertisements to viewers. That is, they can beam custom-tailored commercials to individual households even if they’re tuned to the same program.

For example, a 17-year-old male watching Watson on Jeopardy! might get a commercial for the Xbox, …

Your Choice of Email Domain Says a Lot About You

Do you feel a propensity to sign up for one email domain over another? Have you noticed that most of your address book consists of people who use Google Chat or Yahoo! Messenger? Just don’t get why people would stick with one old domain over another?

Hunch looked through the stats of their users and asked them about which of the four …

Two Hours of Gaming Like Doing a Line of Cocaine?

According to a UK-based psychotherapist, playing video games for two hours is like doing a line of cocaine. No, really, that’s just what he said. As in lowering your nose to a mirror lined with white powdery coca bits and inhaling.

“Spending two hours on a game station is equivalent to taking a line of cocaine in the high it produces …

Microsoft Sets New Internet Explorer Release for SXSW Next Week

Perhaps in an effort to whip up Apple-esque levels of pre-launch hype, Microsoft has announced that it will hold the global launch of Internet Explorer 9 at South by South West next week: Monday 14th, at 9pm Pacific time.

The first IE9 beta was released in September last year; a Release Candidate version (sort of halfway between a …

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