Allie Townsend

Allie Townsend is TIME's social media producer and a reporter who covers technology and toys. She still hasn't seen Star Trek.

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Kevin Systrom Says Comparing Instagram to Photography Is Like ‘Comparing Twitter to Microsoft Word’

Keith Bedford/Bloomberg via Getty Images

Yesterday, mobile darling Instagram launched its Android app and snared one million downloads in 24 hours. The photo-based social juggernaut already boasts 30 million users who pour 5 million photos into the network every day – and with half of all smartphone users in the U.S. now using Android, don’t expect Instagram’s growth to stall. Instead, it’ll be how the company handles its growth spurt that could affect the future of its success.

Facebook’s Timeline Is Here. Everybody Panic!

Facebook

If you’re reading this piece, published on a tech blog, you’re probably sick of reading about the looming Timeline takeover. Another Zuckocalypse? Again? Yes, Facebook has a new redesign that it’s rolling out for all users over the next few weeks. No, you don’t have a choice about it. (Sorry.) There are reasons for Timeline other than Facebook’s “another year, another profile” pattern. In this week’s print issue of TIME, I look at what Timeline really means for the company: not just a design overhaul, but a fundamental change in strategy.

The Singularity Storms SXSW: Ray Kurzweil, Lev Grossman to Present Keynote at Interactive Festival

Ryan Schude for TIME

Exclusive: Futurist and singularity expert Ray Kurzweil will join best-selling author and TIME senior writer Lev Grossman for a special keynote conversation to be held at this spring’s South By Southwest Interactive Festival.

25 Facebook Profiles You Should Subscribe to Right Now

Facebook’s new subscribe feature has been live for a few weeks. Take a look as we honor our favorites from Facebook, from the savvy digitalists to the up-and-coming social scamps.

Twitter Mourns Steve Jobs

It’s been almost 24 hours since the first news of Steve Jobs’ death first rocked the Internet, and still Twitter users are pouring out lamentations 140 characters at a time.

Finally, Goodreads Launches Book Recommendations Service

Goodreads is now the Netflix of book recommendations, or at least the company thinks so, seeing as its CEO Otis Chandler said exactly that in a press release announcing Goodreads’ new recommendation engine yesterday.

10 Technologies We Want to Steal from Harry Potter

From flying cars to portable alarm systems, here are our picks for the best pieces of wizard tech we wish we could take with us.

There Will Be Two Internets. Or, What You Really Need to Know About Google+

The voyeurs of social media would have you believe that people want to connect with other people on an instinctive level, that humans are purely social animals. And who can prove them wrong? Mark Zuckerberg and his peer wunderkind have built the framework to our digital connections and we’re lured in again and again. We [...]

It’s Official: It’s Microsoft & Facebook vs. Twitter & Apple

Pick your sides. The lines have been drawn.

Today, We Know More About Who Is Using Twitter

A new survey by the Pew Research Center released today tells us a little more about the Twitter demographic, though most of it isn’t all that surprising.

Viewpoint: Facebook Is Not Your Friend

Attention, humanity: We seem to be suffering from an acute case of stupidity.