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Sprint
Apple’s iPhone is the hottest mobile device around — so hot in fact that the major mobile service providers are willing to sacrifice their own profit margins just to carry it. The big three providers, AT&T, Verizon Wireless, and now Sprint, all pay hefty up-front prices to Apple for the privilege of stocking the iPhone, which they then turn around and sell at deep discounts to customers willing to sign two-year contracts. And the carriers have little choice: the name of the game in the mobile business is subscriber growth and none of the big providers wants to be cut out of the iPhone action.
The $39 billion merger between AT&T and T-Mobile may still be going ahead, but it’ll have to face a lawsuit claiming unfair competition from Sprint and C Spire before it can be finalized, with a U.S. District Judge allowing the companies’ case to proceed after dismissing some of their more outrageous claims.
Hoping to casually wander down to your local store tomorrow and pick up a new iPhone 4S without any hassle? That’s not likely to happen—nor is it looking like it’ll happen anytime soon, either. According to the websites of AT&T, Verizon Wireless and Sprint Nextel, the new iPhone has sold out for immediate shipment. It’ll [...]


















