Netflix Backpedals, Nixes ‘Qwikster’ for DVDs

Qwikster’s dead before Netflix could even give it a chance to live.

In response to customer complaints, Netflix announced that it will not spin off mail-order DVD rentals into a separate company called Qwikster, as announced in September. Netflix’s website will continue to handle streaming videos and DVD rentals.

“This means no change:

Netflix Renames DVD Delivery Service ‘Qwikster’

Netflix is splitting up its two products – DVD delivery and streaming – into two separate sites. You’ll be able to continue to log into Netflix to access streaming, but a new site called Qwikster will handle all the physical media stuff from now on. Aside from renaming its DVD service, Andy Rendich will step in as CEO to head the …