Why the hoopla?
You may wonder why Apple’s flagship smartphone for 2012 isn’t higher on the list, but seeing that this is a list of trending searches “that had the highest amount of traffic over a sustained period in 2012 as compared to 2011,” the placement makes more sense.
In 2011, expectations for something called the iPhone 5 were rampant. Instead, we got the iPhone 4S. And Apple launched the new handset in October, bucking previous June launches for iPhone handsets and almost certainly prolonging iPhone 5-related searches throughout the year. So there were a lot of “iPhone 5” searches last year — enough to dilute this year’s searches down to the number nine slot.
Notable quote:
The iPhone 5 is one terrific smartphone. Ignore the naysayers — even without any awesome technological breakthroughs, it’s a sizable improvement on the iPhone 4S. For many upgraders, LTE alone will be worth the price of admission.
Apple iPhone 5 Review: It’s All About Refinement