The tweet was eventually deleted, and the account was temporarily shut down. But not before the NRA got scores of bad press for seeming insensitive.
Agree? Disagree? Tell us what you’d add to our list using hashtag #140moments
Follow @TIME
The 140 Moments That Made Twitter Matter
When the NRA tweeted “Good Morning, Shooters” the day after the Aurora, Colo. rampage
Full List
The #Fails
- When McDonald’s encouraged people to share their #McDStories
- When a Glee extra leaked plot details
- When Gilbert Gottfried made too-soon jokes after the Japan tsunami
- When Entenmann’s had way too much fun with the Casey Anthony verdict
- When an e-retailer misinterpreted a trending topic
- When KitchenAid made a joke about Obama’s dead grandmother
- When retailers tried to capitalize on Hurricane Sandy
- When Chrysler dissed Detroit
- When Micky Arison vented about the NBA lockout
- When The Onion insulted a 9-year-old actress
- When the NRA tweeted “Good Morning, Shooters” the day after the Aurora, Colo. rampage
- When these Olympians medaled in racism
- When @Sweden’s citizen takeover went horribly wrong
- When Kenneth Cole tried to use the Arab Spring to sell shoes
- When Anthony Weiner tweeted a picture of his weiner
The #Feuds
- When T. Boone Pickens schooled Drake
- When Charmin put a comedian in his place
- When the L.A. Kings burned the New Jersey Devils
- When Trent Reznor digged at Chris Cornell
- When the MySpace founder shot back at a random critic
- When Aimee Mann sparred with Ice-T
- When Don Lemon put Jonah Hill on blast
- When Cory Booker zinged a follower
- When Zayn from One Direction took on Max from The Wanted
- When Brian Wilson swung back at John McCain
- When Donald Trump and a Modern Family staffer sparred about China
- When Kanye West railed against Jimmy Kimmel
- When Amanda Bynes went after Rihanna, Drake and the Obamas
- When Hope Solo beefed with Brandi Chastain
- When the Dallas Cowboys took a swipe at the NHL
- When AMC tussled with Oreo
- When McDonald’s fought back against the Bloomberg soda ban
- When President Obama responded to Clint Eastwood’s “empty chair” bit
- When Taco Bell burned Old Spice
The #Scoops
- When users posted photos from the Boston Marathon bombing
- When @jkrums posted a photo of the Hudson plane crash
- When @stefmara captured the Space Shuttle Endeavor launch from her plane window
- When @judecallegari reportedly outed “Robert Galbraith” as a J.K. Rowling pen name
- When the Sun Microsystems CEO announced his resignation
- When @MalikAlAbdeh “confirmed” Muammar Gaddafi’s death
- When the president of Ecuador declared a state of emergency
- When Clarence House announced the Royal Engagement
- When the president of Iran addressed freedom of information
- When @AjaDiorNavy broke news of Whitney Houston’s death
- When Sohaib Athar unknowingly live-tweeted the Bin Laden raid
The #Stunts
- When Nickelback addressed its haters directly
- When Giraldo Rivera tweeted a shirtless selfie
- When Smart Car proved that bird poop could not total one of its vehicles
- When Stephen Colbert renamed tweets “gurgles”
- When NASCAR’s Brad Keselowski live-tweeted the Daytona 500—while driving
- When Jimmy Kimmel boosted the Emmys viewership
- When James Cameron “tweeted” from the bottom of the ocean
- When Chipotle fake-hacked its own account
- When Charlie Sheen started #winning
- When a BuzzFeed employee launched @horse_ebooks
- When Shaq meet his followers in person
- When Jennifer Egan tweeted an entire original short story
- When a teenager faked her own kidnapping
- When a man spent more than $1,000 to put British Airways on blast
- When Samsung sent a man to the top of Mount Everest—to tweet from a Galaxy S2
- When Memorial Hermann Hospital live-tweeted an open-heart surgery
- When @antitheistangie live-tweeted her abortion
- When Wendy’s raised $500,000 for foster children
- When Oreo scored the most talked-about ad of Super Bowl XLVII—for free
The #Backtracks
- When the American Red Cross slyly acknowledged a wayward tweet
- When Sainsbury’s geeked out
- When Daniel Tosh quipped about his rape-joke apology
- When Rupert Murdoch apologized
- When John Mayer addressed his racist remarks
- When a Malaysian man posted 100 court-ordered apologies
- When Ashton Kutcher took a leave of absence
- When Kanye West humbled himself
The #Rants
- When 50 Cent couldn’t believe he had to take out the trash
- When Lady Gaga addressed her haters
- When Miley Cyrus threatened her dad
- When Family Feud slammed the Tea Party
- When Evan Williams ripped an early Twitter hater
- When some Americans took issue with Miss America’s race
- When Alec Baldwin got kicked off an American Airlines flight for playing Words With Friends
- When Kevin Smith was told he was too fat to fly
- When a group of ex-employees put HMV on blast
- When Kanye West announced his new company
- When T.J. Lang ripped the NFL
The #Raves
- When astronaut Chris Hadfield tweeted an adorable goodbye photo
- When Cory Booker complimented a stripper
- When Michael Dell championed entrepreneurship
- When celebrities rallied around a terminally ill teen
- When Justin Bieber memorialized a fan
- When @richarddeitsch asked users to submit photos of the best moment in their lives
- When a U.S. congressman conceded to his opponent with a compliment
- When Chad Ochocino and John Boehner started a bromance
- When Japanese users posted 143,199 tweets per second about Castle in the Sky
- When Bill Gates remembered Steve Jobs
- When President Obama celebrated his reelection
The #LOLz
- When Jaden Smith waxed philosophical
- When @FakeAPStylebook launched
- When Waffle House made a Drake joke
- When @big_ben_clock tweeted its first BONG
- When Patrick Stewart posed in front of a Picard sign
- When Tyrese thought “Pandora” was a person
- When the Nobel committee couldn’t reach certain winners via phone
- When the cast of The West Wing reunited
- When @ElBloombito launched
- When Martha Stewart expected Apple to pick up her broken iPad
- When Sen. Chuck Grassley @-replied himself
- When John McCain aligned himself with Snooki
- When the White House made a Mean Girls joke
- When NASA broke legitimate news—with a sense of humor
The #Debuts
The #GameChangers
- When Greg Rewis proposed to Stephanie Sullivan
- When @ShitMyDadSays became a TV show
- When thousands vowed to #StandWithWendy
- When Ashton Kutcher passed a million followers
- When @ComfortablySmug spread fake news about Hurricane Sandy
- When @BPGlobalPR skewered BP
- When the world embraced Japan during the tsunami
- When the White House welcomed Russian President Dmitry Medvedev
- When @persiankiwi started live-tweeting the 2009 Iran election protests
- When the Syrian Electronic Army hacked the AP’s account
- When Twitter bought Vine
- When a tweet helped free @jamesbuck from an Egyptian jail
- When Israel announced an attack on Gaza
- When Ann Curry helped convince the U.S. Air Force to allow a Doctors Without Borders flight to land in Haiti
- When the Library of Congress decided to archive every tweet
- When NASA’s TJ Creamer tweeted from space
- When @rsa sent the first @-reply
- When @chrismessina used the first hashtag
- When #OccupyWallStreet was born
- When Comedy Central put a hashtag on live TV
- When Twitter announced its IPO
- When Twitter powered a revolution