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Visual artists have become so skilled at animating animals (see Life of Pi) that some people think real creatures ought to be retired from the silver screen. People for the Ethical Treatment of Animals (better known as PETA) belong to that group. Together with the ad agency BBDO, visual effects company The Mill and the actor Adrien Brody, they created a stunning ad promoting the idea that CGI animals should take the place of real ones.
“You’re always assured that no animals were harmed, so you feel good about it,” Toygar Bazarkaya, executive creative director at BBDO New York, told AdWeek. “The thing you don’t know is these animals are beaten and punched and tortured to do what they do. They have a window where they look cute to us, around 4 or 5 years old. But by 6 to 8, they become too strong and too dangerous, and they’re discarded. The back story gives you chills.”