Qwikster’s dead before Netflix could even give it a chance to live.
In response to customer complaints, Netflix announced that it will not spin off mail-order DVD rentals into a separate company called Qwikster, as announced in September. Netflix’s website will continue to handle streaming videos and DVD rentals.
“This means no change:
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Netflix—er, Qwikster, wants you to stick around as a DVD-by-mail subscriber and, as Conan O’Brien has discovered, it’ll do just about anything short of reverting back to the original pricing structure to get you to stay.
Team CoCo has somehow gotten its hands on a second apology video from Netflix (see above), wherein the company …
It’s beginning to look as if Netflix might have pissed off some sort of wizard who cursed the company as a result. The announced split and price rise resulted in an estimated 1,000,000 subscriber drop and an even more worrying stock price freefall. Then there’s Qwikster, the mail-order-DVD business’ new identity that’s come with its own …
Netflix is losing in the court of public opinion after announcing plans to rebrand its mail-order DVD service as a separate business, called Qwikster. On Facebook and Netflix’s own blog, the vast majority of comments about the shake-up are negative.
If you missed the news, Qwikster will replace Netflix’s mail-order service and will …
TechnologizerNetflix
The best-known name in the business of renting DVDs by mail is, of course, Netflix–a brand that’s been with us since 1998, and which is as synonymous with its category as any American company ever has been.
But now it’s reserving the name “Netflix” for its streaming business and redubbing the snail-mail portion as …
Netflix is splitting up its two products – DVD delivery and streaming – into two separate sites. You’ll be able to continue to log into Netflix to access streaming, but a new site called Qwikster will handle all the physical media stuff from now on. Aside from renaming its DVD service, Andy Rendich will step in as CEO to head the …
