Apple’s Going to Announce What?!: Roundup of the Latest Rumors

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A Sleeping Lion Roars (And Other Software News)?

– Apple has already revealed that they are working on OS X Lion (OS X 10.7) and said it would launch Summer 2011. Reports have surfaced indicating that Apple is already using the new operating system internally. The new system will supposedly have a  revamped user interface, and the developer beta for the operating system is supposedly coming really soon. Meanwhile, Apple is reportedly still working on an OS X Snow Leopard 10.6.7 update, completely separate from Lion. [via TechCrunch]

– There might also be a new Final Cut Pro in the works as well. Supposedly, it is the “biggest overhaul to Final Cut Pro since the original version was created over 10 years ago,” according to one insider, and changes will be more for the editing junkies than the average user. One source said everything will be changed from the user interface to adding the 64-bit version that users have wanted. The release date seems to be tentatively around Spring 2011 to coincide with the National Association of Broadcasters. [via TechCrunch]

And Some Other New Additions You May Care About…

– If you wanted to buy into iAd, Apple’s mobile advertising platform, now’s your chance. Instead of asking for a minimum of $1 million from advertisers, Apple says you now only need to commit to $500,000. This confirmed news will allow smaller companies to get into the iAd game. “This new minimum buy is a great step forward and a necessary one, I think,”  CEO of WPP Digital Mark Read, told All Things Digital.

– A new extension of Apple’s genius bar called “Joint Venture” might be on its way. The Joint Venture Geniuses would focus on small businesses and pro users, allowing for one-on-one consultations and onsite visits. [via BGR]

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