According to Simon Moss, CEO of Image Brief, there are over 350,000 semi-professional photographers and 12.5 million amateur photographers globally. Out of the estimated 62.5 billion photographs these photographers have collectively made, only 200 million of those photographs are indexed on stock photography websites.
This can make navigating a stock photography library for the right shot an exhausting task. Already catering to the likes of companies from Random House to Expedia, ImageBrief hopes to provide an overall better alternative for both image buyers and professional photographers.
How exactly does it work? Image buyers create “Briefs” where they outline the desired subject matter, how the photograph will be used, and the price point the client is willing to pay – thus the buyer is clear with their intentions and it eliminates the headache of negotiating fees. From there, photographers submit specific images based on those guidelines. Image buyers aren’t limited to “Briefs”; they also have the option of searching the community of ImageBrief photographers as well. Image buyers need not worry about content and quality — photographers’ portfolios are accepted on an invitation and submission basis.