Simply put: The older I get, the more babies I see appearing in my Facebook newsfeed. If you feel the same way I do, join me in referring your Facebook friends to Oogababy, an app that aims to shift baby-related posts away from Facebook to a channel controlled by parents.
It’s more than just cute photographs of babies: think of Oogababy as an Instagram/Viddy-like hybrid that helps parents document and track their child’s growth.
“Parents are excited to watch their children grow and develop,” said Gunnar Wold, CEO and founder of Oogababy. “Many parents attempt to track development of their children by visual comparison to other children. But tracking growth and development is a much more complicated science. Oogababy lets parents track and predict growth and development in a simple manner.”
The app uses the Worth Health Organization standards to chart your child’s development with a few simple taps. Surely Oogababy isn’t the first or last to join the market of parent-targeted apps, but great design paired with interesting features might make Oogababy the platform parents look to for sharing pivotal moments in their child’s life with the people they love.