The Billfold is about money and how people spend it. But CNN Money or Consumer Reports this is not. The site defines its mission liberally, and its approach to theoretically straightforward subjects is often offbeat. The headlines alone are fascinating: “Does Fried Chicken Taste Better When It’s Free?” “My New Career Plan: Reality Show Contestant.” “The Best Single-Use Gadgets: A Biased Guide.” Like many of the best blogs, the Billfold is both serious and silly in a way that makes for addictive reading.