It seems unlikely, but Intel and Kraft have figured out a way to bring product sampling into the digital age with the iSample. “Kraft is changing the way that companies can do sampling,” Tinsley said. “What we’re most familiar with is a person in a white apron standing in a grocery store asking people if they want a sample. Kraft is looking at putting that experience closer to the consumer.”
When a user approaches one of Kraft’s in-store kiosks, Intel’s AIM Suite technology works to anonymously detect the average age bracket of the user, then offers samples, such as Temptation Pudding Snacks, to those who fit within the target demographic. This type of technology also has a dual benefit, as AIM Suite records the data and sends it back to Kraft, so they can better understand their target consumer.