The standard in-store cosmetics counter gets a face-lift with Macy’s new Beauty Spot. This interactive kiosk was created to make shopping for cosmetics easy, interactive and more effective. “Macy’s came to us with problem: They needed to drive traffic to stores in the cosmetic areas. They felt like they were losing some of that traffic to specialty stores like Sephora, because of the way that Sephora is laid out with all lipsticks together, all blushes together, etc.,” said Tinsley. “For the Beauty Spot, we put all the beauty products at the touch of the computer.”
This interactive kiosk, which is already in service at five different stores across the U.S., not only looks at skin tones and offers products from various in-store brands, but also has a social component, where users can share their picks with friends or follow specific brands on networking sites like Facebook and Twitter. Once shoppers discover something they like, a sales associate will bring the product to the kiosk for a truly personalized shopping experience.
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