Rite Aid and Intel are taking advertising into the digital age by creating Rewards Centers that not only recognize the user and project holographic 3D images of products that he or she might be interested in, but also dispense coupons that customers can use right away. These digital kiosks are also helpful to administer customer loyalty programs and provide individual stores with demographics about who their customers are and when they’re coming into stores, so they can adjust their marketing as needed.