Upworthy runs on a simple mantra: sharing is caring. Barely a year old, it’s already a leader in a crowded community of social news sites, bringing attention to content that’s inspirational (watch a news anchor fight back against a bully who called her fat) and very shareable (see a waitress get a $500 tip). Its deceptively simple design emphasizes well-written headlines, the content itself and sharing options, creating a powerful viral effect. Just try and resist its siren call.
Link: Upworthy