In 2006, T-Mobile rolled out the “MyFaves” calling feature. It allowed subscribers to designate five favorite people who could be called without using any plan minutes. Two years later, it ran this ad featuring Charles Barkley and Dwayne Wade during the Super Bowl. Less than two years after that, MyFaves was killed off in favor of unlimited calling plans in general.
Fate: T-Mobile is the fourth-largest national wireless carrier (out of four).
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