Intel’s whodunit-style commercial promoted the Pentium II processor and featured a voice-over by Steve Martin. Though it aired in 1998 well before most people surfed the web while watching TV, the spot asked people to go to Intel.com and vote on which character they thought stole the processor, with results to be broadcast during the fourth quarter of the game.
Fate: Intel is still very much alive, though the Pentium II processor has long been retired.
(MORE: Intel Showcases 8 Items to Usher In the ‘Experiential Retail’ Revolution)
Next Monster.com (1999)